How to Name Your Online Course: The Ultimate Guide
If you're launching an online course, one of the first (and most important) steps is choosing the perfect name.
And honestly, this applies to any brand-new project—naming matters!
Your goal? Pick a catchy, clear, and memorable name as soon as possible so you can move on to other crucial tasks like setting up your sales page, creating a funnel, growing your email list, and crafting content.
Without a solid course name, you'll find it tough to move forward.
Think of it like naming a baby—you can’t introduce it to the world until it has an identity!
How to Choose the Right Name for Your Online Course
Before we dive into name ideas, keep these key principles in mind:
✅ Your mom or grandfather should understand what you're selling just by hearing the name.
✅ It should be easy to remember.
✅ Include at least one keyword that clearly describes what the course is about.
✅ It should sound good out loud. (Would you feel confident saying it at a dinner party?)
✅ Your ideal student should instantly think, “Yes, I need this!”
✅ It should be creative, but not so abstract that you need to explain it every time.
Five Winning Course Name Formulas (With Examples!)
1. The Goal-Based Name
This type of name highlights the result your course delivers. Ask yourself: What will my students learn? What transformation will they achieve?
Examples:
Advertorial 101 Course – Rachel Mazza
Learn to Read Tarot – Ben Scott
2. The Specific, Results-Driven Name
A more detailed version of the first category, this name makes a concrete promise—like earning a certain income or reaching a specific milestone. Only use this approach if you’re 100% confident in your course’s ability to deliver results!
Examples:
Learn to Write Songs and Earn Tens of Thousands of Dollars – Cathy Heller
Be More Productive: The Art of Efficiency – Ashlyn Writes
3. The "Pathway" Name (From A to B)
This strategy works because potential students recognize themselves in "Point A" and are eager to reach "Point B." Your course name clearly maps out the journey.
Examples:
Microsoft Excel: From Beginner to Advanced – Kyle Pew
Turn Your Etsy Shop into a Sales Machine – Lisa Jacobs
4. The Signature Name
Adding your name builds credibility and makes your course feel personal and unique. If you have an established reputation, this is a strong choice.
Examples:
Massimo Bottura Teaches Modern Italian Cuisine
Tan France: Style for Everyone
5. The Creative & Intriguing Name
If you already have a strong personal brand or multiple courses under your belt, you can get a little more abstract and build curiosity.
Examples:
Spirit Junkie Masterclass – Gabby Bernstein
Digital Course Academy – Amy Porterfield
6. The Power of a Subtitle
If your course name is a bit abstract, consider adding a subtitle for extra clarity. Subtitles help explain the course’s value while maintaining a catchy name.
Example:
The Digital Nomad Blueprint: How to Build a Remote Business That Lets You Travel the World
Final Tips for Choosing the Perfect Name
Brainstorm a list of potential names using the formulas above.
Say each name out loud—does it sound natural and compelling?
Run it by a friend or potential student to get their reaction.
Check for domain availability if you plan to create a website.
Picking the right name isn’t just about branding—it’s about making your course instantly appealing and memorable to the right audience.
Now go name your course with confidence!
Ready to Launch Your Online Course with a Standout Name (and a Killer Strategy)?
Naming your course is just the first step—now let’s bring it to life! 🚀 If you’re ready to design, build, and launch your online course with a stunning, high-converting website, I can help.
📅 Book a free discovery call to map out your next steps and turn your idea into a thriving digital product.
Let’s make your course unforgettable!